Optum Media Strategy Lead - Remote
UnitedHealthcare
Minnetonka, MN (Remote)
$92K/yr - $164K/yrIn-houseFull-timeSenior level7+ years exp.
13 hrs ago
Media Planner
USA (On-site)
$60K/yr – $75K/yrMid Level2+ years expFull time
Posted 12 days ago
Job Summary
Own the end-to-end B2B media planning process, including channel mix and audience strategy, manage campaign reporting and vendor partnerships, and oversee execution and optimization across platforms.
- Lead integrated brand and demand campaigns across multiple channels
- Drive reporting, pacing, and budget tracking to keep campaigns on track
- Coordinate IOs and trafficking with vendors and internal teams
Job Description
Responsibilities
- Develop B2B media plans in collaboration with Senior Planners and Director, including channel mix, audience strategy, and budget allocation
- Own campaign reporting across all active accounts, pulling data from platforms, synthesizing performance, and delivering clear, actionable reports to the planning team and clients
- Manage media vendor relationships day to day, including IO processing, insertion orders, creative trafficking, and delivery tracking
- Monitor campaign pacing and flag delivery issues early, coordinating with vendors and ad ops to resolve
- Execute and manage campaigns in LinkedIn
- Assist with billing reconciliation and budget tracking to ensure accurate spend management each quarter
Requirements
- 2–3 years of media planning or media buying experience, including experience supporting integrated brand campaigns, ideally within a B2B agency environment
- Experience with broadcast and video buying a strong plus
- Strong reporting experience with hands-on experience pulling and analyzing campaign data across platforms
- Comfortable managing vendor relationships and comfortable with the mechanics of IOs, trafficking, and delivery management
- Detail-oriented with strong organizational skills; you can keep multiple campaigns on track simultaneously
- Proficient in Excel and PowerPoint
- Collaborative team player who communicates clearly and follows through
- Curious and eager to learn, with an interest in how B2B media strategy connects to business outcomes
Benefits
- A great range of company benefits
- Structured, award-winning training programs; Investors in People, since 2008 & Princess Royal Training Awards)
- Access to cutting-edge marketing tools and technologies
Stein.
Stein helps build the world’s most demanded B2B brands by unifying brand and demand — strengthening each to the benefit of both. Through its Brand-to-Demand Experience (BDX) model, highly awarded creativity, and full-funnel media capabilities, we drive differentiation, distinction and growth for clients worldwide. Stein was named ANA B2 and Global ACE Agency of the Year in 2023, 2024 and 2025, and has been named ANA B2B Agency of the Year 13 times over the past 15 years. Stein is the only B2B agency to have won WARC Awards for Effectiveness (Gold) across consecutive years. The agency also received an Investors in People Award in 2024 for our commitment to the advancement of our most precious resource, our people.
Salaries
Posted range
$60K/yr – $75K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
17 (13% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
350
Traffic Source Mix
Search
32.9%
Direct
41.7%
Referral
12.8%
Social
9.9%
Paid
1.6%
Headcount Trend
Current headcount: ~128
Links
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