Responsibilities

• Media Strategy Development:
• Collaborate with clients and internal teams to understand business goals, target audiences, and campaign objectives.
• Develop comprehensive media plans that align with client strategies.
• Research & Insights: Conduct audience & media research using syndicated tools (e.g., YouGov, Media Radar, or similar platforms) to uncover consumer behaviors and media consumption habits.
• Media Buying: Plan and execute media buys across various offline channels, including linear TV, Radio, OOH, Print, etc
• RFP: Experience issuing and evaluating partner RFPs to bring forward the best opportunities to meet campaign goals.
• Campaign Execution: Able to set up and traffic media buys with offline media partner
• Billing: Lead the monthly billing reconciliation process, able to manage Associate Media Planner in the process
• Cross Discipline Collaboration: Work as part of the media team to contribute to media strategies and plans.
• Stay Informed: Stay up-to-date with industry trends, emerging technologies and best practices to ensure our campaigns remain cutting-edge.

Requirements

• Bachelor’s degree in media, marketing, or related field preferred
• 2-3 years of experience in digital media planning and buying

Preferred

• Experience with 3rd party syndicated research resources (i.e. ComScore, Nielsen, eMarketer) is a plus but not required