Responsibilities

• Assist media team to build and plan the media strategies and campaigns, including media targeting research & planning, and performance benchmarking & forecasting.
• Take ownership of gathering specs and assets needed for media campaigns and asset trafficking by due dates.
• Day-to-day management of digital media campaigns, ensuring budget stays on target and performance is above benchmark.
• Maintain performance dashboards and generate monthly performance reports. This includes assisting in written insight development and deeper dive performance analysis.
• Use GA4 to monitor and assess digital media traffic to client websites.
• Help manage rep/vendor relationships, staying up to date on communication and keeping positive relationships.
• Assist strategy team with research reports, competitive audits and client briefing documents to gather key insights.
• Assist with RFP generation and proposal analysis involving 3rd party media vendor tactics such as OOH, Radio, Print.
• Stay up to date with latest technology and best practices affecting digital media landscape.

Requirements

• 1-2 years of experience in an assistant digital media planner, strategist or similar role
• Good knowledge of digital marketing platforms Google Ads, Meta Ads Manager and/or other ad platforms
• 1 year of hands-on experience with paid search and paid social management
• Understanding of media KPIs and their importance across the media funnel
• Experience with digital media reporting, and website analytics
• Critical thinker and problem-solving skills
• Detail oriented is a must
• Good time-management skills
• Great interpersonal and communication skills
• Degree in Marketing, Digital technologies or relevant field