Media Planner at MODCO Media | New York, USA | $65K/yr – $78K/yr

MODCO Media

Media Planner

New York, USA (Remote)

$65K/yr – $78K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end online media campaigns for agency clients, including performance and branding, with cross-team execution and reporting.

Own trafficking, QA, billing tracking, and campaign documentation from setup to launch.
Must-have: 2–3 years of digital media buying in an agency and experience with Campaign Manager 360; familiarity with Meta Business Manager is required.
Standout: Hands-on planning tools like comScore/MRI, and programmatic/system knowledge across RTB platforms.

Job Description

Responsibilities

Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. performance media, audience-based buying, remarketing, branding campaigns, etc.) both independently, and in support of team managers
Demonstrate diligence, attention to detail and adherence to digital media and paid social best practices throughout the full campaign life-cycle
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing materials, such as presentation decks and campaign performance reports
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags through the ad trafficking platform Google CM360
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
Participate in writing agency POVs to evaluate media opportunities and increase knowledge sharing throughout the company
Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy

Requirements

Bachelor’s degree or higher in marketing, advertising or equivalent
2-3 years of experience of digital and social media buying in an agency setting
Advanced knowledge and experience with the following platforms is required:
Meta Business Manager
Google Campaign Manager 360
Experience in other RTB systems: Twitter, Reddit, Snapchat, TikTok, etc. is preferred
Experience with programmatic buying a plus
Understanding of traditional and interactive media planning elements
Experience working in an integrated capacity with Planning, Account and Creative teams
Knowledge and understanding of tools and resources such as comScore, MRI and Vivvix
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets

Preferred

Experience in other RTB systems: Twitter, Reddit, Snapchat, TikTok, etc. is preferred
Experience with programmatic buying a plus
Vivvix – knowledge and understanding of tools and resources such as comScore, MRI and Vivvix (from qualifications)

MODCO Media

MODCO means My Own Damn Company. We believe that media plans should be as creative and thoughtful as the advertisements, never an afterthought.We bring campaigns to life, connecting creative to the consumer and building billion dollar brands in the process.We understand creativity across all aspects of communication, making us good partners to you and your partners.We work well with others, but answer to your bottom line.We are The Media Agency that Speaks Creative.

Founded in 1991

New York, New York, USA

61 employees (36 in marketing)

modcomedia.com