Media Planner

Responsibilities

• Work collaboratively with integrated media team across all traditional (TV, Radio, Print, OOH) and digital (programmatic, SEM, ecommerce, organic and paid social, influencers) media to support the development and execution of media plans by helping to:
• Select media channels and make recommendations based on client campaign goals
• Evaluate media kit information, client proposals and costs; Provide POVs
• Negotiate rates and makegoods as needed
• Develop and manage media flowcharts and budget allocation/reconciliation
• Monitor campaign pacing and analyze/report on campaign performance with recommendations on inventory, channel and creative shifts; stay abreast of reporting schedules established using the Tableau dashboard to create client reports
• Manage influencer relationships from discovery through delivery
• Coordinate with creative and account services to schedule promoted posts and oversee community management on organic social content
• Collaborate with account, production, and data/analytics teams for creative rotation and production team for deadlines and specs, along with media team for proper campaign set up and tracking
• Participate in regular internal and client meetings

Requirements

• 1+ years experience planning and buying digital channels with increasing responsibility
• Strong attention to detail and analytical skills
• Ability to maintain and meet client deadlines
• In-depth knowledge of Meta Ads Manager, TikTok Ads Manager, and Campaign Manager.
• Experience working with influencers directly or through a third party provider
• Experience with Pinterest Ads, Snap Ads, Reddit Ads a plus
• Experience working with AI platforms to improve productivity, proof work, and research
• Knowledge of traditional planning and billing systems a plus
• Microsoft Office (Outlook, Excel, PowerPoint)

Preferred

• Hungry to learn and grow, wants responsibility
• Curious
• Resourceful
• Takes ownership
• High standards
• Passionate about the work
• Willing to work hard when it matters
• Seeks opportunities to improve for a client, the work, or GYK
• Ambitious to become a stronger marketer and media leader