Media Operations Specialist

Responsibilities

• Execute, traffic, and optimize traditional media campaigns across broadcast and cable television, connected television (OTT/online video), radio, print, and out-of-home advertising
• Build, measure, and continuously improve cross-channel campaign performance to drive engagement, efficiency, and revenue
• Monitor and analyze campaign performance metrics across digital and traditional channels, including delivery, impressions, reach, frequency, GRPs, pacing, and spend
• Apply performance insights to optimize creative execution, audience targeting, and budget allocation
• Coordinate media trafficking and asset delivery, ensuring materials meet technical specifications, deadlines, and contractual requirements
• Collaborate with internal partners—including web and UX/UI, social media, creative, analytics, and business line teams—to align messaging and campaign priorities
• Serve as a liaison with media vendors, stations, publishers, and out-of-home partners to ensure accurate execution and timely reporting
• Create and manage detailed project plans, media schedules, and trafficking timelines
• Ensure all marketing materials comply with C Spire brand standards, legal requirements, and industry best practices
• Support platform and system administration for media execution and reporting, including tagging, logs, affidavits, post-buy documentation, and invoicing

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline
• Minimum of two years of experience in marketing, advertising, digital, or interactive marketing, including project management or related work
• Proven experience with Adobe Ad Cloud or other demand-side advertising platforms
• Experience using social media advertising tools such as Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
• Familiarity with digital analytics platforms including Adobe Analytics or Google Analytics
• Experience with digital asset management and content management systems, including Adobe Experience Manager
• Strong written and verbal communication skills with the ability to collaborate across multiple teams
• Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously
• Strong attention to detail and ability to thrive in a fast-paced, deadline-driven environment
• Proficiency in Microsoft Word, Excel, and other standard business applications

Preferred

• Experience in telecommunications, technology, or other performance-driven industries
• Experience optimizing cross-channel digital and traditional media campaigns
• Advanced experience with A/B testing and conversion rate optimization
• SEO and keyword research experience
• Experience with Adobe Ad Cloud or other demand-side advertising platforms
• Experience with social media advertising tools like Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager
• Experience with digital asset and content management systems, including Adobe Experience Manager

Benefits

• A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that’s just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America’s Best Midsize Employers multiple times because of it.
• For our full-time employees, we offer:
• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• Tuition Assistance Programs
• Complimentary Wireless Service & Device*
• 401k Match
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities