Responsibilities

• Gather data from relevant data sources (both first party and third) to craft audience insights and consumer trends reports that can be used for media planning
• Consolidating a variety of different media data sources for holistic reporting on campaign performance, analyzing the data to provide insights to the broader team and crafting media optimization recommendations for implementation
• Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms including but not limited to DV360, Facebook Ad Manager, Bing, The Trade Desk, Google Ads, LinkedIn and other media platform providers
• Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
• Establish campaign management processes and methods that can scale across multiple clients to drive efficiencies based on a predetermined set of KPIs
• Traffic Management: Manage the execution and technical deployment of both direct (creative assets and tags) and programmatic video and display campaigns: Ad-serving, trafficking, optimization troubleshooting, etc
• Cross device implementation (desktop, mobile, IPTV, etc.)
• Analytics & Operations Strategy: Provide high-end monitoring and reporting of media activity
• Monitor KPIs (VTR, CTR, etc.) on a daily basis. Work on standard and executive level reporting and activity summaries
• Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
• Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
• Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
• Experience with 1 or multiple retail media networks (Amazon, WMC, Roundel, Criteo, etc.) and/or retail media management tools (Pacvue, Skai, Amazon Marketing Cloud)
• Fundamental knowledge of on-site sponsored product ads and sponsored brand ads. Understanding of automatic versus manual bidding and best practices for each
• Assist in keyword strategy development, competitive research, campaign setup and management, and reporting of retail media buys. Experience with Helium10 or other research tools is a plus, but not required
• Evaluate and optimize bid strategies, placements, budget allocation, keywords and audience targeting to maximize performance and ROAS
• Assist in setting measurement goals for retail media investment and translate data into actionable insights.
• Participate in conversations with retail media account partners & clients in planning, activation, and measurement across key platforms