Media Director - Retail Media

New York, USA (Remote)

$70K/yr - $123K/yr (Est.)Senior LevelFull time

Posted 4 months ago

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Job Summary

Drive RMN’s offsite commerce media strategy across paid search, social, video, and programmatic to lift revenue and growth.

  • Own end-to-end commerce media strategy and prioritization across channels.
  • Must-have: 8–10+ years in media leadership with hands-on performance buying and top vendor partnerships.
  • Standout: Retail media and interoperability with retailers and suppliers demonstrated.

Job Description

Responsibilities

  • Define RMN’s offsite commerce media vision across paid search, paid social, video, programmatic display, and emerging commerce channels
  • Ensure full-funnel alignment between demand creation and conversion-driving media to support sales narratives
  • Develop POVs on new media evolutions and products, incrementality opportunities, media strategies, and investment allocation
  • Identify whitespace opportunities to expand beyond current media mixes
  • Provide strategic prioritization guidance across channels and initiatives
  • Elevate conversations from tactical optimization to long-term growth strategy
  • Bring external retail media and commerce insights to inform decision-making
  • Manage team of performance media channel managers to ensure proper pacing and performance of all campaigns under management across all channels
  • Apply experience running performance marketing teams to guide investment decisions
  • Pressure-test forecasts, ROAS assumptions, and revenue models

Requirements

  • 8–10+ years of media leadership experience with hands-on performance media experience and expertise leading media partnerships with top vendors (e.g., Google, Meta).
  • 3+ years of retail media experience specifically focused on working with either suppliers or retailers, including deep knowledge of the retail media landscape
  • Proven experience managing and developing people teams, specifically media managers
  • Demonstrated experience advising senior client stakeholders
  • Strong commerce background, with a clear understanding of shopper behavior, product feeds, retailer taxonomies, and conversion dynamics
  • Deep expertise across multiple channels, including search, social, programmatic, video, connected TV, audio, influencer, etc.
  • Proven experience advising senior stakeholders on RMN strategy, offering design and activation readiness.
  • Strong understanding of retail media networks and commerce ecosystems
  • Ability to influence without authority in matrixed, client-facing environments
  • Excellent communication and collaboration across cross-functional teams
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Goodway Group

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Unlocking growth for the world’s most progressive brands. ♾️ Attention job seekers: We do not work with outside vendors for hiring, so stay mindful of any "recruiter" contacting you via LinkedIn or other messaging apps for personal information. All of our open positions are available on our website.

Founded in 1929
New York, New York, US
454 employees (116 in marketing)
87% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
35.5K
Traffic Source Mix
Search
36.6%
Direct
47.4%
Referral
8.4%
Social
6.3%
Paid
1.1%

Headcount Trend

Current headcount: ~445

Marketing Team

Marketing Team Size
106 (24% of company)
Median Career Experience
10.5 years
Median Tenure
5.5 years

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