Media Director

Responsibilities

• Client Management: Maintain knowledge about the industry and brand/client - product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with senior clients, lending credibility and endorsement to major presentations and projects
• Media Planning: Oversee media plan development and take the lead on all presentations. Create media plans that are strategically and executionally sound. Review all plans to ensure quality and flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
• Team Management: Mentor and manage staff. Delegating to build an efficient team.
• Media Planning and Execution
• Oversees the Associate Director or Media Supervisor ensuring timely, accurate, and overall work product excellence
• Reviews briefs for comprehensiveness and enhances or challenges audience segmentation and KPI/measurement plan as appropriate
• Challenges teams on the rigor and rationale used to determine strategic or tactical outputs using data driven approach (e.g., syndicated, proprietary, analyst, historical) to channel mixes and channel allocations
• Serves as a team resource for advice and counsel as well as being available to Account Management, Strategy and Analytics for ideation and innovation- Demonstrates ability to work with internal and external groups to deliver strategic excellence
• Meets with vendors to assess new capabilities and innovations that are relevant for clients’ media strategies
• Provides and discusses industry information on media, markets and related topics

Requirements

• Bachelor’s Degree preferred
• 8+ years of related media work experience
• At least 2 years experience with Pharma is required
• Competency with Microsoft Excel, PowerPoint and Word - Includes advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
• Proficiency in media applications including MediaTools, KANTAR and Prisma
• Strategic thinking
• Team leadership
• Leads client presentations and discussions
• Relationship builder - across internal, external (agency, publisher), client teams
• Effectively represents agency across relationships and industry