Responsibilities

• Media Planning & Buying: Contribute to the development, maintenance, and execution of media plans and schedules across assigned client accounts. Support media recommendations through audience research, budget analysis, and channel evaluation while helping ensure plans are executed accurately and efficiently.
• Media Research & Recommendations: Assist in evaluating audiences, media opportunities, historical performance, and marketplace trends to support media recommendations and long-term planning efforts.
• Campaign Execution & Optimization: Launch, manage, monitor, and optimize campaigns across major paid media platforms, ensuring delivery aligns with approved plans, budgets, and performance goals.
• Performance Analysis & Insights: Analyze budgets, campaign performance, audience data, and industry research to support media recommendations, uncover optimization opportunities, and inform future planning decisions.
• Relationship Collaboration & Partnership Management: Build and maintain relationships with media partners while collaborating closely with account, creative, analytics, and media team members to support planning, execution, and reporting efforts.
• Campaign Management: Monitor media delivery, pacing, reporting, billing, and campaign performance while resolving discrepancies and helping ensure media investments deliver against client objectives.

Requirements

• Bachelor's degree in Business, Advertising, Journalism, Marketing, Communications, or a related field. Equivalent professional experience may be considered in lieu of a degree.
• 1-3 years of experience in media buying, media planning, paid media, digital advertising, marketing, or a related field.
• Experience managing campaigns, analyzing performance, or supporting media recommendations is preferred.
• Advertising agency experience is a plus.
• Candidates with additional experience may be considered for expanded planning responsibilities.
• 0-0 years of other required qualifications may be considered for expanded planning responsibilities.

Preferred

• Microsoft Advertising
• Amazon DSP
• Asana or similar project management tools
• Experience supporting media recommendations, audience research or channel planning
• Google Ads Certifications
• Google Analytics Certification
• Meta Blueprint Certification
• LinkedIn Ads Certification