Own media planning and execution across paid campaigns with a data driven lens, driving efficient spend and cross team collaboration.

• Media Planning & Buying: Develop and maintain multi channel media plans, analyze budgets, assess audiences, and evaluate channels to drive efficient execution.
• Campaign Execution & Optimization: Launch and optimize campaigns across major platforms, ensuring delivery aligns with plans, budgets, and performance goals.
• Performance Analysis & Insights: Analyze budgets, campaign results, audience data, and industry trends to inform future planning and recommendations.
• Relationship Collaboration & Partnership Management: Build and manage relationships with media partners while collaborating with account, creative, analytics, and media teams to support planning and reporting.
• Campaign Management: Monitor delivery and pacing, generate reports, resolve discrepancies, and ensure media investments meet client objectives.