Paid Media Planner
PlayStation Global
San Mateo, CA (Remote)
$118K/yr - $177K/yrIn-houseFull-timeMid level3+ years exp.
3 hrs ago
Media Buyer/Planner
Lincoln, NE (Hybrid)
Salary Not AvailableMid Level1+ years expFull time
Posted 4 months ago
Job Summary
Own paid media planning and cross channel execution with a data driven mindset, coordinating with internal teams and partners to meet budget and performance goals.
- Media Planning & Buying: Build and maintain plans across client accounts, analyze budgets and audiences, and evaluate channels for efficient spend.
- Campaign Execution & Optimization: Launch and optimize campaigns on major platforms, ensuring delivery matches plans and targets.
- Performance Analytics & Insights: Assess budgets, results, and audience signals to inform future planning and recommendations.
Job Description
Own media planning and execution across paid campaigns with a data driven lens, driving efficient spend and cross team collaboration.
- Media Planning & Buying: Develop and maintain multi channel media plans, analyze budgets, assess audiences, and evaluate channels to drive efficient execution.
- Campaign Execution & Optimization: Launch and optimize campaigns across major platforms, ensuring delivery aligns with plans, budgets, and performance goals.
- Performance Analysis & Insights: Analyze budgets, campaign results, audience data, and industry trends to inform future planning and recommendations.
- Relationship Collaboration & Partnership Management: Build and manage relationships with media partners while collaborating with account, creative, analytics, and media teams to support planning and reporting.
- Campaign Management: Monitor delivery and pacing, generate reports, resolve discrepancies, and ensure media investments meet client objectives.
Swanson Russell
Swanson Russell is an integrated, full-service marketing communication agency, with a focus on six key industries: Outdoor Recreation, Green/Turf, Agribusiness, Health Care, Construction and Regional Brands. That’s what we do, and it’s all we do. Which means we know those industries – and the people who live them – like the back of our hand. More importantly, we know how to bring them together.As a full service agency, we specialize in Brand Strategy, Digital and Traditional Creative, Website and Mobile Development, Social Media Content and Management, Media Services, Database Marketing and Public Relations.We’ll use every tool in the box to solve a problem. It’s all about the message on the page. And whether that page is on Facebook, in a magazine or anywhere in between, our aim is always the same: connect brands with the people who live them.Learn More: www.swansonrussell.com
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