Media Buyer

Responsibilities

• Develop and execute integrated media strategies across digital channels, including paid search, paid social, connected TV, streaming audio, video, display, and programmatic advertising
• Begin to develop the end-to-end media planning process, including audience research, market analysis, budget development, channel selection, media buying, and campaign evaluation
• Translate client business objectives into strategic media recommendations, measurable KPIs, and actionable campaign plans
• Develop and manage media plans, flowcharts, buy authorizations, budget summaries, and campaign forecasts
• Leverage research and planning tools such as MRI Simmons, MediaRadar,Scarborough, and SQAD to inform audience targeting, media selection, and investment decisions
• Plan, launch, manage, and optimize paid digital campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic DSPs
• Negotiate digital media buys, ensuring competitive rates, added value, and effective placement
• Manage media vendor relationships, evaluate proposals, and identify new opportunities that align with client objectives
• Monitor campaign pacing, performance, and budgets, proactively adjusting media investments to improve results
• Oversee vendor billing, invoice reconciliation, and budget tracking in partnership with accounting

Requirements

• 3–5 years of experience in media planning, buying, and digital campaign management, preferably within an advertising agency
• Demonstrated experience developing and executing integrated media strategies across traditional and digital channels
• Hands-on experience managing paid search, paid social, and programmatic advertising campaigns
• Strong working knowledge of Google Ads, Meta Ads Manager, and other major digital advertising platforms
• Strong communication, presentation, and client relationship management skills
• Experience working in reporting and Google Analytics 4 (GA4)
• Strong analytical skills with the ability to interpret performance data and turn findings into strategic recommendations
• Proficiency in Excel or Google Sheets
• Experience with audience research, media planning tools, and performance measurement platforms
• Google Ads certification(s) required; Google Analytics and Meta certifications preferred

Benefits

• Competitive salary and benefits package (medical, dental, vision, 401(k), PTO)
• Hybrid flexibility and a collaborative, fast-paced environment
• Dog-friendly offices
• A supportive culture that values curiosity, teamwork, and growth
• Opportunities to work on meaningful campaigns that make a difference
• Exposure to a diverse mix of clients, industries, and media channels