Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, TikTok, AppLovin, Snapchat, and other performance channels
• Manage budgets and pacing to maximize ROAS while holding strong unit economics
• Develop and execute A/B tests on creative, copy, and audiences to uncover scalable winners
• Partner with the creative team to inform ad concepts and give performance-driven feedback
• Analyze and report on campaign data to surface trends, insights, and optimization opportunities
• Work with product and growth to align acquisition with retention and LTV
• Stay ahead of platform changes, industry shifts, and competitor campaigns

Requirements

• 1 to 3 years managing paid media for mobile apps or D2C brands
• Proven success in Meta Ads Manager and/or TikTok Ads Manager; app-install campaign experience strongly preferred
• Strong analytical mindset with tools like AppsFlyer, Google Analytics, or Looker
• Understanding of creative testing, conversion optimization, and mobile attribution (SKAN, MMPs)
• Comfortable managing budgets under guidance and making fast, data-driven calls
• Excellent communication and cross-functional collaboration
• Passion for collectibles, gaming, or performance marketing
• Self-starter with a strong sense of accountability

Benefits

• Competitive salary and benefits