Responsibilities

• Plan, execute, and optimize full-funnel paid social campaigns across platforms with a hyper focus on Meta but also including Google, Pinterest and other emerging social channels.
• Develop targeting strategies based on data insights and audience research to reach the right customer segments and drive results across awareness, engagement, and conversion goals.
• Lead performance analysis using tools such as Meta Ads Manager, Northbeam, Shopify, and Google Analytics to uncover trends and provide proactive campaign optimizations and insights.
• Partner with creative teams to concept and develop ad content that aligns with brand messaging and performance objectives, offering input grounded in platform-specific best practices.
• Stay up-to-date with platform innovations, policy changes, and algorithm shifts to keep campaigns effective and competitive.
• Create and present campaign reports that include strategic insights, performance data, and optimization recommendations to both internal stakeholders and clients.
• Participate in strategic planning sessions and contribute ideas for innovative, data-backed campaign strategies.
• Help manage campaign budgets, pacing, and projections to ensure efficient media spend and alignment with client goals.

Requirements

• A minimum of 3-5 years of experience managing paid social campaigns in an agency or in-house environment, with a clear track record of campaign ownership and optimization.
• Deep understanding of the paid social landscape and proficiency in tools such as Meta Ads Manager and Google Ads Manager.
• Demonstrated ability to analyze data, interpret performance trends, and act on insights to improve KPIs.
• Familiarity with Google Analytics and UTM parameters for tracking and attribution.
• Strong understanding of creative best practices and how to collaborate with designers and content producers to create high-performing ads.
• Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Strong verbal and written communication skills with client-facing experience preferred.
• Experience with 3rd party attribution tools such as Triplewhale, Northbeam, etc.