Responsibilities

• Creating, launching, and managing Meta ad campaigns
• Setting up Facebook lead forms
• Reviewing campaign performance
• Optimizing ads based on data, lead quality, and client feedback
• Testing new ad creatives, hooks, angles, and copy
• Reviewing CTR, link CTR, CPM, CPL, booked appointments, and lead quality
• Helping identify why campaigns are underperforming
• Documenting campaign changes and test results
• Sending or preparing weekly/biweekly Loom updates
• Communicating campaign issues, ideas, and next actions clearly

Requirements

• Experience running Meta/Facebook lead-generation campaigns
• Understanding Facebook lead forms and how form quality affects lead quality
• Ability to explain what you check when a campaign is underperforming
• Knowledge that low CPL is not always the final answer
• Ability to think through booked appointments, lead quality, client feedback, and creative fatigue
• Ability to create or suggest new concepts, hooks, angles, offers, and ad copy ideas
• Ability to work with creative assets and give useful feedback
• Ability to document changes clearly
• Ability to send clear Loom or written updates
• Organized and consistent

Preferred

• Bonus points if you have experience with: Painting contractors
• Home improvement businesses
• Local service businesses
• Appointment-based lead generation
• Facebook lead forms
• GoHighLevel / CRM workflows
• Zapier / lead routing
• Client Loom updates
• Static/photo ad creatives
• Short-form ad creative strategy
• AI-assisted creative research
• Agentic OS/assisted systems

Benefits

• Long-term remote contractor opportunity
• Work inside a niche-focused agency
• Clear SOPs, training, and expectations
• Consistent feedback
• Opportunity to grow into more account ownership over time
• A team that cares about results, not just activity
• Exposure to campaign strategy, creative strategy, reporting, and client delivery