NEW ERA Digital LLC

Media Buyer — Meta Lead Gen & Creative Strategy

Wayne, NJ (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own a data-driven Meta lead-gen pipeline for a niche agency by planning, launching, and optimizing campaigns, coordinating with creatives, and clearly reporting results to drive higher quality leads and efficient client outcomes.

  • Lead-gen Campaign Execution: plan, launch, and optimize Meta ads with a focus on lead quality and measurable outcomes.
  • Creative Collaboration: request and refine assets with the creative team to boost performance and fatigue management.
  • Reporting & Transparency: document changes and share Loom and written updates to align stakeholders.

Job Description

Responsibilities

  • Creating, launching, and managing Meta ad campaigns
  • Setting up Facebook lead forms
  • Reviewing campaign performance
  • Optimizing ads based on data, lead quality, and client feedback
  • Testing new ad creatives, hooks, angles, and copy
  • Reviewing CTR, link CTR, CPM, CPL, booked appointments, and lead quality
  • Helping identify why campaigns are underperforming
  • Documenting campaign changes and test results
  • Sending or preparing weekly/biweekly Loom updates
  • Communicating campaign issues, ideas, and next actions clearly

Requirements

  • Experience running Meta/Facebook lead-generation campaigns
  • Understanding Facebook lead forms and how form quality affects lead quality
  • Ability to explain what you check when a campaign is underperforming
  • Knowledge that low CPL is not always the final answer
  • Ability to think through booked appointments, lead quality, client feedback, and creative fatigue
  • Ability to create or suggest new concepts, hooks, angles, offers, and ad copy ideas
  • Ability to work with creative assets and give useful feedback
  • Ability to document changes clearly
  • Ability to send clear Loom or written updates
  • Organized and consistent

Preferred

  • Bonus points if you have experience with: Painting contractors
  • Home improvement businesses
  • Local service businesses
  • Appointment-based lead generation
  • Facebook lead forms
  • GoHighLevel / CRM workflows
  • Zapier / lead routing
  • Client Loom updates
  • Static/photo ad creatives
  • Short-form ad creative strategy
  • AI-assisted creative research
  • Agentic OS/assisted systems

Benefits

  • Long-term remote contractor opportunity
  • Work inside a niche-focused agency
  • Clear SOPs, training, and expectations
  • Consistent feedback
  • Opportunity to grow into more account ownership over time
  • A team that cares about results, not just activity
  • Exposure to campaign strategy, creative strategy, reporting, and client delivery