Media Buyer at Marketing Empire Group | Anaheim, CA | $30/hr – $40/hr

Marketing Empire Group

Media Buyer

Anaheim, CA (Hybrid)

$30/hr – $40/hrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive paid digital advertising campaigns across Google, Meta, and LinkedIn to meet client goals and maximize ROI.

Own end-to-end paid media programs across multiple platforms.
Must-have: Proven experience managing budgets and interpreting performance data to drive optimization.
Standout: Cross-functional collaboration with Creative, SEO, and Analytics teams to align campaigns with branding.

Job Description

Responsibilities

Develop and execute multi-platform digital advertising strategies tailored to client goals.
Leverage platforms such as Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads to maximize ROI.
Conduct thorough keyword research, audience segmentation, and competitor analysis to optimize campaign performance.
Continuously monitor campaign performance metrics (e.g., CTR, CPC, ROAS) and make data-driven adjustments.
Conduct A/B testing on ad creatives, placements, and landing pages to improve conversions.
Provide detailed performance reports and actionable insights to clients, emphasizing opportunities for growth.
Strategically allocate and optimize advertising budgets to maximize impact across client tiers.
Ensure adherence to budget constraints while achieving key performance targets.
Work closely with cross-functional teams, including Creative, SEO, and Analytics, to align campaigns with client branding and overall marketing strategies.
Stay updated on emerging trends, tools, and technologies to incorporate innovative solutions into campaigns.

Requirements

Must have prior experience supporting go-to-market (GTM) campaigns and managing paid media within regulated industries such as healthcare or medical services.
Proven success in digital advertising, with expertise in platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
Strong analytical skills to interpret performance data and inform optimization strategies.
Hands-on experience managing advertising budgets of varying sizes.
Proficiency with analytics tools (e.g., Google Analytics, Looker Studio)

Preferred

Google Ads Certification
Meta (Facebook) Blueprint Certification
Strong verbal and written communication skills for client presentations
Knowledge of SEO principles to complement paid strategies

Marketing Empire Group

At Marketing Empire Group, we don’t just market—we build strategies that help brands thrive in the digital age. As your dedicated growth partner, we specialize in crafting data-driven marketing solutions that drive real results. We help small to mid-sized businesses generate leads, expand their reach, and achieve their goals with a blend of analytics, creative thinking, and innovative technology.Our Services Include:- Data & Analytics: From Conversion Rate Optimization and ROI Tracking to A/B Testing and in-depth Data Analytics, we transform numbers into insights and insights into action.- Organic Marketing: Our SEO, Digital PR, Influencer Marketing, Social Media, and Email strategies boost your visibility and drive engagement.- Paid Media: Whether it’s Paid Search, Social Ads, OTT/Streaming, or Local Service Ads, we build ad strategies that convert.- Creative Services: We bring your brand to life with compelling creative strategies, video production, branding, web design, and more.- Technology Solutions: From CRM implementation to web visitor tracking and LinkedIn lead generation, we empower your business with the right tools.We combine data, creativity, and smart tech to elevate your brand and deliver measurable growth. Ready to turn your marketing potential into performance?Let’s talk. Your growth journey starts here.

Founded in 2019

Temecula, California, USA

46 employees (23 in marketing)

www.marketingempiregroup.com