Media Buyer

USA (Remote)

$65K/yr – $75K/yrMid Level3+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive media buying and optimization across multi-market campaigns to maximize ROI for Lead Surge LLC.

  • Own planning, negotiating, purchasing, and optimizing media space across platforms.
  • Must-have: 3–5 years in media buying, sales, or media negotiation.
  • Standout: ROI-focused direct-response campaigns with remote-team collaboration.

Job Description

Responsibilities

  • Develop and maintain positive relationships with sales representatives across multiple media markets
  • Negotiate rates that will generate cost-effective lead flow for the client, aiming for roughly 75% clearance rate
  • Analyze response data to optimize current and future media schedules, identifying programs/dayparts that are most effective in each individual market as well as recognizing larger trends across the country
  • Build effective, well-rounded media plans that meet client lead flow needs
  • Write thorough rationales that provide market insights to client and instill client confidence
  • Place orders and revisions with media, follow through to ensure that orders are processed
  • As new initiatives are taken on, work with the team to build and assess strategies for future campaigns
  • Stay up to date with industry trends and emerging technologies
  • In this role, you will be responsible for planning, negotiating, purchasing, and optimizing media space across various platforms to drive maximum ROI for our advertising campaigns.

Requirements

  • 3-5 years of hands-on experience in media buying, sales, client-facing roles or media negotiation
  • Bachelor’s degree or equivalent experience required
  • Technical Savvy: Expert proficiency in Microsoft Office and comfortable toggling between Mac and third-party automation software. You use Slack and Zoom with ease to keep the team connected.
  • The Driver: A confident, assertive, and results-driven self-starter. You have the backbone to interact with media outlets and the discipline to self-manage your daily output.
  • Autonomy: The ability to think for yourself, make independent decisions, and pivot when necessary, without waiting for an instruction manual.
  • Professionalism: A high standard for excellence when communicating with clients and a welcoming, professional remote workspace.
  • Team Player: A collaborative spirit who thrives in a team environment and views constructive criticism as a tool for growth.
  • Communication: Clear, professional, and timely communication skills. You are equally effective whether you are providing deliverables to a client or negotiating with a station.
  • Mindset: Analytical, data-focused, and possessed of an entrepreneurial spirit. You take full ownership of every dollar in the client’s budget to ensure maximum impact.
Lead Surge LLC logo

Lead Surge LLC

Lead Surge LLC is dedicated to developing and managing successful business to consumer advertising campaigns for companies that rely on marketing to generate cost-effective, qualified leads for their sales teams. Our direct response lead generation campaigns are ROI focused and will meet or exceed client performance metrics.We differ from almost every other kind of advertising agency because we track the ROI on every marketing dollar that we spend for our clients. Direct response, the type of advertising in which we specialize, is accountable because the results are tracked and measured every day. For our clients, we provide advertising creative executions, media buying services and telephone tracking software. The creative executions include concept development, writing and production of TV commercials, radio commercials, newspaper ads, direct mail and online advertising. The media buying involves selecting appropriate media outlets, negotiating rates, tracking the performance, and optimizing the media buy to reach the clients ROI goals. While some firms can generate leads for a short period of time, our success comes from delivering a lead flow that is reliable and consistent. How is it done? Constantly and tirelessly developing new, fresh and relevant campaigns that motivate target audiences to respond to our ads.

Founded in 2011
Canton, Massachusetts, USA
36 employees (16 in marketing)

Traffic Signals

Monthly Visitors
461
Traffic Source Mix
Search
22.2%
Direct
59.4%
Referral
4.9%
Social
12.2%
Paid
1.2%

Headcount Trend

Current headcount: ~36

Marketing Team

Marketing Team Size
13 (36% of company)