Responsibilities

• Own paid acquisition strategy end-to-end
• Build the Machine - Launch and structure: Google Ads accounts; Microsoft/Bing Ads accounts; Taboola accounts; Paid social ad accounts; AdSense (if applicable); Set up pixels, tracking, analytics, and attribution; Develop required social profiles for platform trust and approval; Partner with internal team to build and optimize landing pages
• Develop & Execute Strategy: Create scalable acquisition strategy aligned with FinPub economics; Design compliant ad angles that convert without triggering account issues; Build structured testing roadmap (creative, audience, funnel); Manage budgets and ROAS targets
• Navigate Compliance in an Aggressive Vertical: Operate within financial marketing and platform policy constraints; Protect account health and longevity; Proactively mitigate suspension risk
• Optimize for Performance: Monitor CTR, CPC, CVR, CPA, LTV; Iterate quickly and intelligently; Deliver consistent reporting and strategic insights to leadership
• What Success Looks Like (First 90 Days): Fully operational paid media infrastructure; Compliant, stable ad accounts; Clear testing roadmap in motion; Early signal of scalable acquisition channel

Requirements

• 3–5+ years in paid media buying
• Direct experience in: Financial publishing (strongly preferred)
• Financial services, trading, crypto, or other regulated verticals
• Proven experience launching ad accounts from scratch
• Hands-on experience with Google, Bing, Taboola, and paid social
• Strong understanding of compliance issues in FinPub
• Analytical, autonomous, and comfortable building systems independently