Responsibilities

• Google Ads accounts
• Microsoft/Bing Ads accounts
• Taboola accounts
• Paid social ad accounts
• AdSense (if applicable)
• Set up pixels, tracking, analytics, and attribution
• Develop required social profiles for platform trust and approval
• Partner with internal team to build and optimize landing pages
• Create scalable acquisition strategy aligned with FinPub economics
• Design compliant ad angles that convert without triggering account issues
• Build structured testing roadmap (creative, audience, funnel)
• Manage budgets and ROAS targets
• Operate within financial marketing and platform policy constraints
• Protect account health and longevity
• Proactively mitigate suspension risk
• Monitor CTR, CPC, CVR, CPA, LTV
• Iterate quickly and intelligently
• Deliver consistent reporting and strategic insights to leadership
• This is not a plug-into-an-existing-team role.
• You will design and build the entire paid acquisition engine.

Requirements

• 3–5+ years in paid media buying
• Direct experience in: Financial publishing (strongly preferred)
• Financial services, trading, crypto, or other regulated verticals
• Proven experience launching ad accounts from scratch
• Hands-on experience with Google, Bing, Taboola, and paid social
• Strong understanding of compliance issues in FinPub
• Analytical, autonomous, and comfortable building systems independently