Responsibilities

• Plan, buy, and optimize local and national TV (broadcast, cable, syndicated)
• Lead OTT / CTV / streaming buys across DSPs and publishers
• Optimize campaigns daily based on response, CPL, CPC, and ROI
• Quickly identify underperforming inventory and adjust in real time
• Negotiate rates, added value, and placements with stations, networks, and streaming partners
• Oversee pacing, clearance, and delivery accuracy
• Direct and manage admin support for trafficking and reporting
• Collaborate with creative and analytics teams to improve performance

Requirements

• Bachelors Degree in Marketing or Advertising preferred
• 5+ years of hands-on TV media buying (local + national)
• Direct experience in legal advertising (SSD, PI, Mass Tort, MVA, or similar)
• Proven OTT / CTV / streaming buying experience
• Strong negotiation skills with stations and vendors
• Data-driven mindset with comfort analyzing response and performance metrics
• Experience managing or directing support staff
• Ability to move fast, pivot quickly, and be accountable for results

Preferred

• DRTV or high-frequency / low-cost buying experience
• TV & streaming attribution knowledge (call tracking, view-through, matched market, etc.)
• Strong Excel and reporting/dashboard experience