Media Buyer - Financial & Investment Lead Generation at Pareto Publishing - Make The Magic Happen | USA

Pareto Publishing - Make The Magic Happen

Media Buyer - Financial & Investment Lead Generation

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own paid acquisition for finance leads end to end, from email-driven list buys to multi-channel campaigns, with tight CPL/CPA targets and cross‑team QA with sales; drive scale while protecting lead quality.

Email lead-gen and direct media buys: own publisher relationships and optimization.
Channel ecosystem: own scaling across Google, YouTube, Meta, LinkedIn, native and other paid channels.
Performance and testing: run audience, creative, and landing page tests to lift conversions and ROAS.

Job Description

Purchase and manage email lead generation campaigns from publishers, newsletter operators, and lead providers.
Identify, negotiate, and optimize direct media buying opportunities in the finance and investment space.
Develop and scale lead generation campaigns across Google Ads, YouTube Ads, Meta (Facebook & Instagram), LinkedIn, native advertising platforms, and additional paid channels.
Build and manage retargeting campaigns to maximize conversion rates and lead quality.
Monitor campaign performance and optimize for CPL, CPA, lead quality, and ROI.
Conduct audience testing, creative testing, and landing page optimization.
Analyze traffic sources and lead performance to identify opportunities for scaling.
Work closely with sales and operations teams to ensure lead quality meets business objectives.
Manage advertising budgets and allocate spend across channels based on performance.
Track and report on campaign metrics and provide recommendations for improvement.