Responsibilities

• You are the account manager. We don't have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made.
• You are the creative strategist. You do the research, you find the angles, and you write the briefs and the scripts. You direct our editors and designers rather than filing requests with them.
• You build the things the account needs. If conversion rate is the bottleneck, you build the landing page. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.
• If you want a lane, a ticket queue, and a scope document, this is a bad fit and we'll both know it fast.
• Own 4 to 6 DTC accounts as the strategist, the buyer, the creative lead, and the client's direct point of contact.

Requirements

• Own 4 to 6 DTC accounts as the strategist, the buyer, the creative lead, and the client's direct point of contact. Budgets run from $30k/mo to $1M/mo.
• Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you're the one who answers when something isn't working.
• Run the research before the ads. Marketing is 80% research here. You mine customer reviews, ad comments, support tickets, and Reddit for the language and objections that become angles.
• You pull competitor ad libraries. You run our internal tooling that OCRs and transcribes the ads in your account and ties them to performance, so you know what winning and losing actually look like in this account.
• Write the briefs and the scripts, and direct the work. Creative direction is yours. You run revision rounds with our editors and designers and you hold the quality bar.
• Ship creative on a cadence. Roughly 8 to 10 new ad launches a week is where accounts hold, in batches every 1 to 1.5 weeks.
• Build and test landing pages. Advertorials, comparison pages, PDPs. Built in Claude Code, deployed to Vercel, tested live on a subdomain before anything gets pushed into the client's theme.
• Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout. Nobody is going to reassign it to another team.
• Report on new customer economics. We optimize to NC-CPA and NC-ROAS, not blended ROAS and not last click. You'll be expected to have an opinion about attribution and to defend it.
• You've done this with real money. Hands-on Meta at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.

Preferred

• Bonus: you've built or operated your own Shopify store or eComm brand. Several of our team have, and it shows.

Benefits

• Why This Role Is Exciting
• This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.
• You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.
• You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.