Responsibilities

• Responsible for leading the US measurement practice for the NA Tech, Telco & Auto, Healthcare, Finserv verticals and supporting the North America Measurement Lead
• Develop measurement strategy in partnership with XFN stakeholders to improve advertiser's business outcomes using a wide range of data driven methods and tools
• Manage a team of Measurement Partners and Measurement Analysts, who will partner with clients and agencies to provide impactful measurement that can lead to a better understanding of their performance on the platform
• Focus the team on strategic consulting, together with revenue and product teams, to help drive and implement learning agendas for agencies and clients
• Manage feedback from key clients and internal leadership, to ensure their voice is reflected within our work prioritisation and strategic roadmap
• Develop meta analyses, strategic narratives and points of view with key internal and external stakeholders to help advertisers succeed on the TikTok platform

Requirements

• 5+ years of experience in digital advertising measurement from large marketing-related organizations, digital platforms or analytics specialist organizations specifically in NA Tech, Telco & Auto, Healthcare, Finserv
• A track record of building analytical practices and teams with clear examples of operational discipline and strategic acumen.
• A passion for inferential problem solving through experimental design and analytical methods. Deep understanding of measurement solutions such as conversion lift, brand lift, multi-touch attribution, marketing mix modeling etc.
• Exceptional time-management and goal-oriented task management skills are a must
• Ability to manage effectively across a large team, collaborate with other leaders on joint visions, deploy consistent quality, and provide guidance on what decisions should be made
• A track record of managing top tier clients on digital measurement
• Experience at advertising agencies or complex marketing data-driven organizations preferred
• Familiarity with regional industry lobby groups and measurement initiatives a plus

Preferred

• Experience at advertising agencies or complex marketing data-driven organizations preferred
• Familiarity with regional industry lobby groups and measurement initiatives a plus
• Interest in working in a fast-paced environment with global talent

Benefits

• medical, dental, and vision insurance
• a 401(k) savings plan with company match
• paid parental leave
• short-term and long-term disability coverage
• life insurance
• wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year