MBA Brand Management Intern

Responsibilities

• Participate in and help lead teams to successfully achieve project objectives
• Communicate effectively by crafting messages tailored to target audiences
• Collaborate with fellow team members to plan and execute marketing initiatives
• Apply marketing mix tools, leadership and organizational skills to successfully complete one to three specific marketing projects, such as product development, consumer promotions and advertising, brand and pack analysis, category and portfolio management and competitive evaluation
• Develop relevant and profitable products for key Lindt brands by working closely with multi-functional teams, ultimately ensuring continued growth in the marketplace
• Engage with trade marketing and field sales to ensure integration and alignment, facilitating effective communication and implementation of marketing programs within key account channels and customers
• Analyze business results and present key learnings, opportunities, and recommendations to management

Requirements

• Basic understanding and experience using marketing mix tools
• Experience with syndicated data tools (Circana/Nielsen) is preferred
• Previous experience in marketing and/or exposure to the US consumer packaged goods industry is a plus
• Highly motivated, flexible, and energetic
• Proven problem-solving skills required
• Detail-oriented with strong organization and multi-tasking capabilities
• Ability to participate in and lead teams to successfully achieve project objectives
• Demonstrated ability to communicate effectively, tailoring messages for target audiences
• Strong written and analytical skills required
• Proficiency in Word, Excel, and Power Point