Responsibilities

• Lead the delivery of CRM Analytics and Insights for the OnStar brand, helping them quantify the impact of CRM and providing recommendations for optimization.
• CRM analysis & optimization: Analyze CRM influence on lifecycle engagement, retention, and conversion of key funnel activities
• Identify opportunities for improvement; monitor ongoing campaign performance and identify optimization opportunities.
• Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.
• Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.
• Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.
• Help OnStar establish measurement goals and chart a route to activate those goals.
• Partner with data science and engineering teams to ensure data quality and accuracy.
• Understand how to connect multiple data sources (email, app, website, and outbound marketing) to deliver reporting and actionable insights.
• Collaborate with Marketing Technology teams on data requirements.

Requirements

• 6+ years of experience in Owned Media, Web, CRM, and/or Customer Lifecycle Analytics
• Deep understanding of and experience with CRM reporting and measurement frameworks
• Ability to integrate data and findings from a variety of data sources and present a holistic view of a position
• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team
• Advanced-level understanding of email service providers and associated optimization & analytical tools
• Strong understanding of Marketing Automation platforms and CRM systems
• Deep Experience with data visualization tools (e.g., Tableau, PowerBI ), analysis tools (Excel, Databricks, Snowflake, etc.), data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.
• Experience with statistical methods and experimentation techniques.
• Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.
• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.

Preferred

• Master’s or MBA degree in Analytics/Data Science, Econometrics, Statistics, Applied Mathematics or another quantitative field preferred, but not required .
• PMP preferred

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
• Non-Discrimination and Equal Employment Opportunities (U.S.)
• General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.