MarTech Operations Specialist

USA (Remote)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive HubSpot operations and data integrity for a marketing ops role focused on the HubSpot/Sales Hub, data integration, and reporting.

  • Own and administer the HubSpot instance, pipelines, and lifecycle stages.
  • Must-have: 2–3 years in marketing operations with HubSpot expertise.
  • Standout: Builds integrations (Zapier, Gravity Forms) and GA4 data alignment.

Job Description

Responsibilities

  • Own and administer the full HubSpot instance (Sales Professional license), including contact and company records, deal pipelines, lifecycle stages, and user permissions.
  • Build, test, and maintain automated workflows for lead nurturing, internal notifications, task assignment, and follow-up sequences.
  • Configure and manage lead routing rules, lifecycle stage transitions, and MQL/SQL handoff logic.
  • Design and deploy segmented email campaigns and drip sequences, from list build to send to performance analysis.
  • Build and maintain dashboards and custom reports that give sales, marketing, and leadership accurate visibility into pipeline health, campaign performance, and lead quality.
  • Audit the existing HubSpot instance regularly to maintain data hygiene: deduplicate records, standardize properties, and enforce data entry standards.
  • Build and maintain the bidirectional data sync between HubSpot and Workamajig using Zapier - ensuring deal and project data stays current in both systems.
  • Configure and manage the Seamless.AI integration with HubSpot, including field mapping, deduplication rules, and data quality thresholds to prevent contact database degradation.
  • Manage the WordPress-to-HubSpot connection via Gravity Forms, ensuring all web forms capture, route, and attribute correctly within HubSpot.
  • Oversee the LinkedIn Ads integration with HubSpot, verifying conversion tracking, audience syncing, and attribution accuracy.

Requirements

  • 2–3 years of hands-on experience in a marketing operations, marketing technology, or revenue operations role
  • Advanced proficiency with HubSpot CRM: specifically Sales Hub workflows, contact/company properties, lists, pipelines, sequences, dashboards, and reporting
  • HubSpot Marketing Software or Inbound Certification strongly preferred
  • Demonstrated experience building integrations between marketing/sales tools using Zapier, native connectors, or similar middleware
  • Experience managing and importing data from a sales intelligence platform (Seamless.AI, ZoomInfo, Apollo, or equivalent) with attention to data quality and deduplication
  • Strong attention to detail and a systematic approach to diagnosing and resolving issues in complex, multi-tool data environments
  • Clear written and verbal communication skills; you’ll regularly translate technical findings into plain language for non-technical stakeholders
  • Comfort operating with autonomy in a small team; you can manage your own priorities and deliver without close supervision once requirements are clear

Preferred

  • HubSpot Sales Software or Operations Hub Certification
  • Experience with Workamajig or a comparable creative/agency project management platform
  • Experience in a professional services, creative agency, or B2B services environment
History Factory logo

History Factory

History Factory works with the world’s best companies to use their history and heritage to drive measurable business results. Since 1979, clients have turned to History Factory for research and insights, award-winning creative work and archives management to preserve memory, strengthen culture and bolster brands.For those interested in careers at History Factory, please check our careers page for openings at www.historyfactory.com/careers/. We do not accept applications through our Contact Us page and only communicate from a @historyfactory.com email address.

Founded in 1979
Washington, District of Columbia, USA
97 employees (26 in marketing)

Traffic Signals

Monthly Visitors
12.4K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
36.4%
Direct
48.4%
Referral
8.2%
Social
6.1%
Paid
0.8%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
15 (15% of company)