Marketplace Paid Ads Specialist

Responsibilities

• Create, launch, and maintain campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Walmart Connect, Target Roundel, and TikTok.
• Run keyword research and ongoing optimization through bid adjustments, keyword harvesting, and negative keywords.
• Monitor performance daily and analyze key metrics (ROAS, ACOS, TACOS, CPC, CTR, CVR, sales impact).
• Design and run tests across keywords, creatives, audiences, placements, and bidding strategies.
• Track trends and competitor activity, and coordinate with marketplace teams on launches, promotions, seasonal campaigns, and inventory.
• Secondary: audit listings for content quality and compliance, improve titles, bullets, backend search terms, A+ Content, and images for paid and organic visibility, and use search term data to guide listing updates.
• Build recurring reports and dashboards, present insights to management, provide monthly, quarterly, and annual summaries, and support forecasting and budget planning.

Requirements

• 3+ years managing digital or marketplace advertising, with proven Amazon PPC experience.
• Walmart, Target, or TikTok experience strongly preferred.
• Strong grasp of advertising metrics, attribution, and optimization, plus working knowledge of marketplace SEO and listing best practices.
• Proficient in Excel, with strong analytical, problem-solving, communication, and project management skills.
• Experience managing budgets and performance targets while juggling multiple campaigns in a fast-paced setting.
• Success Traits: Analytical, detail-oriented, proactive, results-driven, accountable, and comfortable working with data.