Marketplace Advertising Manager

Responsibilities

• Develop and execute advertising strategies that support sales and growth goals across Amazon, Walmart, Target, Google, and other emerging marketplace platforms.
• Create, manage, and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
• Conduct product, keyword, competitor, and market research to improve advertising performance and product discoverability.
• Apply SEO best practices and benefit-driven keyword content to optimize product listings and search rankings.
• Monitor campaigns using Excel, Tableau, Amazon Analytics, AI tools, and other reporting solutions; translate findings into actionable recommendations.
• Manage advertising budgets and allocation decisions to maximize ROAS, profitability, and achievement of KPIs.
• Build operating models for internal teams and external partners that clarify engagement, performance expectations, and accountability.
• Partner with analytics teams to align advertising, purchasing, content, assortment, and keyword strategies.
• Assess and manage third-party service providers and maintain productive external partnerships.
• Stay current on platform algorithms, advertising tools, marketplace changes, customer behavior, and industry trends.

Requirements

• Strong analytical skills and the ability to turn complex advertising and marketplace data into clear actions.
• Strategic thinking and the ability to build long-term advertising plans aligned with sales and business goals.
• Deep curiosity about eCommerce platforms, customer search behavior, marketplace trends, and advertising technology.
• Budget ownership and sound judgment when balancing growth, profitability, and return on ad spend.
• Clear written and verbal communication skills, including the ability to influence stakeholders and present performance insights.
• An adaptable, collaborative approach and the ability to work independently across internal teams and external partners.
• Experience collaborating with internal stakeholders, agencies, vendors, or third-party service providers.
• Bachelor's degree in Marketing, Advertising, Business Administration, or equivalent work experience.
• 5+ years of progressively responsible experience in digital advertising, including experience focused on eCommerce or marketplace platforms.
• Experience managing PPC campaigns on Amazon, Walmart, Google, or similar marketplace platforms.

Preferred

• Master's degree in Marketing, Business Administration, or a related field.
• Experience with Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Google Ads, Amazon Ads, or another relevant advertising platform certification.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!