Marketo Migration Lead at Blue Acorn iCi | Dallas, TX

Blue Acorn iCi

Marketo Migration Lead

Dallas, TX (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Lead Marketo migration from legacy platforms to Marketo Engage, delivering scalable automation and governance.

Own migration planning, data integrity, and end-to-end campaign attribution across Marketo and CRM systems.
Must-have: 5+ years leading Marketo migrations and deep Marketo architecture expertise.
Standout: Enterprise-scale delivery with cross-functional stakeholder alignment and governance.

Job Description

Responsibilities

Lead the planning, design, and execution of Marketo migration initiatives from one or more legacy marketing automation platforms into Marketo Engage
Define and manage migration approach, priorities, dependencies, and timelines
Ensure data integrity, quality, and governance throughout migration processes
Architect scalable Marketo solutions that support segmentation, lead lifecycle, scoring, and personalized engagement
Configure Marketo workspaces, custom objects, program templates, and modular campaign frameworks
Establish and enforce platform governance standards including naming conventions, folder structures, and best practices
Lead integration planning and testing between Marketo, CRM systems (e.g., Salesforce) and other critical data sources
Ensure accurate lead/contact synchronization and end-to-end campaign attribution across systems
Oversee API-based data migrations and complex data mapping scenarios
Translate business requirements into reusable and scalable marketing automation frameworks

Requirements

Bachelor’s degree in Marketing, Computer Science, Business, or related field
12+ years of experience in digital product delivery, marketing automation, or software implementation
5+ years of experience leading Marketo migrations or enterprise-scale marketing automation initiatives
Deep expertise in Marketo platform architecture, administration, and best practices
Strong understanding of data governance, lead lifecycle management, segmentation, scoring, and analytics
Proven experience with CRM integrations, especially Marketo–Salesforce or similar systems
Excellent problem-solving and project management skills
Strong communication skills with the ability to influence cross-functional teams
Please note this is an ONSITE position.

Preferred

Marketo Certification (e.g., Marketo Certified Expert or Solutions Architect)
Experience designing scalable data and campaign architectures
Familiarity with advanced personalization strategies, dynamic content, and engagement scoring
Experience with Adobe Experience Cloud ecosystem integrations
Agile delivery experience and familiarity with task management tools such as Jira or Azure DevOps

Benefits

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!
We’re a team of innovators helping the world’s top brands shape the future of digital.

Blue Acorn iCi

3.9 Glassdoor

Blue Acorn iCi, an Infosys Company, is the leading digital customer experience company pioneering what’s possible through the convergence of analytics, digital commerce, customer experience, and experience-driven commerce offerings.In an era of heightened expectations, it’s crucial to create exceptional interactions and experiences. No other company brings together engineers, data scientists, commerce experts, designers, and strategists to expand your reach, accelerate your sales, service your customers, and grow your business. Through these integrated capabilities and unparalleled expertise, Blue Acorn iCi makes content and digital commerce more effective for your organization.As your strategic partner, we improve the customer journey with insights from analytics and lift key metrics by conversion testing the entire online presence. For brands that need to establish a direct-to-consumer channel, we work from the ground up. Our end-to-end commerce solution includes pre-integrated software, an on-shore call center, performance marketing, and a warehouse with state-of-the-art packaging and shipping capabilities. Because digital transformation is a journey, we understand that brands need services that match their stage of digital maturity. Our solutions are tailored to meet you where you are and scale you to where you want to go. We’ve helped legacy brands and digital natives alike along their journey, including Le Creuset, Charter Communications, LoveSac, Dollar General, Bluemercury, Ticketmaster, Panera Bread, and Gerber.A professional services organization is only as effective as the people and the strategies it employs. Our team continually evolves advanced solutions in content and commerce and innovates our processes to improve client satisfaction. If you’re interested in learning how our services can empower you to improve your customer experience, contact us hello@blueacornici.com.

Founded in 2008

Charleston, South Carolina, USA

227 employees (17 in marketing)

www.blueacornici.com

77% recommend to a friend

94% CEO approval