Responsibilities

• Capture photo and video content across training sessions, camps, clinics, events, and everyday activity inside the gym.
• Edit and publish short-form content across Instagram, TikTok, YouTube Shorts, and other relevant platforms.
• Help manage the gym's day-to-day social presence, including posting, captions, community engagement, and content scheduling.
• Develop repeatable content series featuring our trainers, athletes, and the personalities inside the gym.
• Capture mic'd-up sessions, teaching moments, interviews, challenges, testimonials, behind-the-scenes moments, and other social-first content.
• Create promotional content supporting training sessions, camps, clinics, memberships, events, and new programs.
• Identify compelling moments as they happen and proactively turn them into content without waiting for direction.
• Maintain a consistent content calendar while staying flexible enough to capitalize on trends and spontaneous opportunities.
• Monitor content performance and use results to inform which formats, personalities, and concepts we should create more of.
• Keep captured photo and video assets organized and easily accessible for future use.

Requirements

• Strong understanding of Instagram, TikTok, YouTube Shorts, and short-form social media.
• Comfortable capturing high-quality photo and video using a camera and/or smartphone.
• Ability to efficiently edit short-form video using Adobe Premiere Pro, CapCut, DaVinci Resolve, or a similar platform.
• Strong instincts for identifying entertaining, educational, emotional, or shareable moments.
• Comfortable interacting with athletes, parents, trainers, and guests.
• Self-starter who can take ownership of projects and operate without constant direction.
• Strong communication and organizational skills.
• Willingness to work a flexible schedule based on training activity, including afternoons, evenings, and occasional weekends.
• Ability to work regularly on-site at MADE HMBL Gym in Fort Greene, Brooklyn.
• Genuine interest in basketball, sports culture, and social media.

Preferred

• Previous content or social media experience within sports, fitness, training, media, or a similar environment.
• Experience managing or growing an Instagram, TikTok, or YouTube account.
• Experience filming basketball or other live-action sports.
• Familiarity with photography, wireless microphones, and basic photo editing.
• Familiarity with social media analytics and using performance data to inform content decisions.
• Experience with graphic design tools such as Photoshop or Canva.
• Knowledge of New York City basketball culture, particularly the Brooklyn basketball community.
• Familiarity with MADE Hoops, grassroots basketball, high school basketball, or youth sports.
• A portfolio or social account demonstrating strong short-form storytelling, editing, or sports content is a major plus.