Responsibilities

• Creates and implements a marketing and communication plan that effectively promotes the College to internal and external audiences.
• Supports the mission, vision, values, and purposes of the college in all marketing efforts.
• In collaboration with the Executive Director of Marketing, plans and supports the development and execution of integrated marketing and communication plans, creates and sustains a consistent and successful brand identity and brand voice, along with a positive media image.
• Proactively promotes the College through effective communications with a broad spectrum of internal and external audiences.
• Ensures all publications follow brand guidelines and maintains brand assets.
• Serves as the main contact for external news coverage by taking advantage of the full range of media platforms and opportunities for engagement.
• Responsible for the College’s varied and integrated communications products including newsletters, online and web communications, and media placements. Ensures messaging is clear, consistent, and tailored to healthcare/academic audiences.
• Cultivates relationships with the community (businesses and associations, media outlets, schools, parents etc.) and identifies opportunities for publicity.
• Manages and maintains all social media platforms for the College, utilizing the communication and marketing plan to deliver strategic messages.
• Stays current on industry trends to assist with the development of effective marketing and communications tools.

Requirements

• Bachelor’s degree in communications, public relations, journalism, or English.
• A minimum of two years of experience in communications, public relations and social media required.
• Media relations and strong copy writing and proof writing skills crucial.
• Must have experience working with Microsoft Office, Adobe Creative Cloud, and social media management platforms.

Preferred

• Higher education experience preferred

Benefits

• Top-notch benefits: 401(k) with matching, paid time off, competitive health insurance, wellness programs to keep you and your family healthy, tuition reimbursement, and more
• Preventative care focused medical coverage that includes free visits to: Bellin primary care providers, Urgent Care & Fast Care facilities, physical therapy sessions and any labs required during these visits
• Access to online continuing education for professional and career development
• Empowerment to shape your work environment, encouragement to improve processes and create efficiencies, and support when seeking opportunities for growth.
• Culture that encourages self-care and provides you with opportunities to be your best self at work and at home
• Be a member of a passionate workforce, that feels like family and is driven to provide exceptional patient care with a strong focus on community