Responsibilities

• Data Governance & Taxonomy: Serve as the "source of truth" for our marketing data. Design and maintain CDP tracking taxonomies, enforce data standards, and ensure our events and attributes remain clean and actionable across the entire martech ecosystem.
• Platform Administration: Serve as the primary technical point of contact for our core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the "health of the machine," including monitoring API limits, managing user permissions, and troubleshooting system-level errors.
• Technical Solutioning & Implementation: Partner with Data Science, Engineering, and Product to translate marketing use cases into detailed technical specifications. You will serve as the primary project lead for platform enhancements—from defining new data events and personalization models to overseeing the end-to-end implementation and QA of new tool integrations.
• Enablement & Self-Service: Build the MarTech “playbook” for MarOps and the broader marketing team. Create template libraries, training resources, and standardized self-service workflows that allow team members to execute high-quality work independently and safely.
• Documentation & Standards: Maintain a comprehensive library of our marketing architecture, ensuring all integrations, schemas, and logic-based workflows are well-documented for future scale.
• Performance Signal Management: Support our Paid Media team by maintaining the technical "hooks" for performance marketing, such as Conversion APIs (CAPI) and MMP deep-linking (Branch).