Responsibilities

• Administer HubSpot as the central hub: lead capture, email/SMS, workflows, and reporting.
• Own the website end-to-end: WordPress landing page creation, page design and builds, updates, and ongoing site management.
• Deploy campaigns across web, email, and connected channels; own the technical execution layer from build to launch.
• Implement and enforce the campaign-code (PROGRAM-PERSONA) and UTM tracking taxonomy across every channel.
• Build and maintain attribution and location-level cost-per-student and ROI reporting.
• Produce the marketing performance dashboard and the data feed for the weekly Tower Report.
• Stand up and manage lifecycle / email nurture programs until the function grows into its own role.

Requirements

• 3+ years in marketing operations, marketing technology, or CRM/marketing-automation administration.
• Hands-on HubSpot (or comparable CRM/MAP) administration experience.
• Working proficiency in WordPress: building landing pages and templates, managing plugins, and maintaining a production site.
• Strong analytical skills; fluency with attribution, UTMs, dashboards, and spreadsheets.
• Track record standing up tracking and reporting from limited or missing baselines.

Preferred

• Front-end skills (HTML/CSS, page builders such as Elementor or WPBakery) and landing-page CRO experience.
• Education, workforce/trade, or multi-location services marketing experience.
• SQL or BI tools (Looker, Power BI) and familiarity with paid-media platform reporting.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance