Marketing Technology Specialist

Waco, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive marketing platforms and data flows by configuring HubSpot, analytics, and Drupal 10 to power campaigns and insights.

  • Must-have: Experience with marketing technology stacks and CRM integrations.
  • Standout: Able to translate stakeholder needs into platform configurations and deliver actionable insights.

Job Description

Responsibilities

  • Implement, configure, and maintain marketing platforms including HubSpot Marketing Automation, email marketing tools, analytics platforms, and the Drupal 10 CMS.
  • Ensure seamless integration of marketing systems to support consistent, accurate data flows.
  • Troubleshoot system issues, integration failures, and performance inconsistencies across marketing platforms.
  • Execute system updates, enhancements, and routine maintenance to ensure stability and reliability.
  • Collect, analyze, and interpret HubSpot Marketing Automation data to deliver actionable insights.
  • Build and maintain dashboards and reports for marketing‑driven, corporate‑driven, and line‑of‑business campaigns.
  • Monitor performance trends across campaigns and recommend optimizations.
  • Configure workflows, segmentation, automation rules, and campaign triggers in HubSpot.
  • Assist in planning, executing, and improving marketing campaigns across digital channels.
  • Set up campaigns, workflows, and personalized engagement sequences in HubSpot.
Extraco Banks logo

Extraco Banks

Founded as a cotton warehousing company, Extraco is the largest and most comprehensive independent financial institution headquartered in central Texas with over $2.3 billion in assets, $165 million in capital and reserves, and over 140,000 customers. Extraco's 15 financial centers are located in Bryan, Georgetown, Killeen, Harker Heights, Copperas Cove, Waco, Temple, Belton, Gatesville, and Hamilton.

Founded in 1902
Waco, Texas, USA
382 employees