Responsibilities

• Partner with product owners, engineering and architecture teams to turn business requirements into actionable work items.
• Support marketing data and technology initiatives that improve digital capabilities, strengthen data use, and create measurable business value.
• Define and improve business processes, governance models, and workflows that help teams move faster and work more effectively.
• Create business requirements, features, user stories, process documentation, and supporting materials that enable solution design and delivery.
• Assist in stakeholder communication to clarify priorities, define scope, identify dependencies, and support confident decision-making.
• Work across cross-functional teams to support implementation, issue resolution, change management, communication, and adoption.
• Use data, reporting, and business insights to identify opportunities, support analysis, and shape recommendations.
• Track timelines, risks, dependencies, and deliverables to help keep initiatives on course and moving forward.
• Build strong partnerships across teams and help connect work across the organization to support scalable marketing technology and data solutions.
• Contribute to the ongoing evolution of marketing technology capabilities, customer data processes, and digital business workflows.

Requirements

• Experience as a business analyst or in a similar role supporting marketing data, digital capabilities, or marketing technology initiatives.
• Ability to translate business needs into requirements, process flows, user stories, and delivery-ready documentation.
• Knowledge of marketing technology ecosystems, customer data flows, integrations, and digital marketing operations.
• Experience partnering with product owners, engineering, architecture, analytics, and business stakeholders in cross-functional delivery environments.
• Strong analytical skills with the ability to connect business goals to practical technical solutions.
• Experience with tools or platforms such as Google Analytics, customer data solutions, cloud platforms, analytics tools, or other marketing technology platforms.
• Bachelor’s degree in business, marketing, analytics, information systems, or a related field.
• Five or more years of experience in business analysis, marketing technology, digital operations, or a related area.
• Track record of helping deliver cross-functional initiatives successfully and driving meaningful business outcomes.

Preferred

• Strong problem-solving skills with the ability to turn complex information into clear, actionable next steps.
• Strong communication and facilitation skills, with the ability to engage technical and non-technical audiences.
• Experience using data and reporting to identify opportunities, generate insights, and support recommendations.
• Proven ability to collaborate across teams, build relationships, and influence without direct authority.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated curiosity, adaptability, and a continuous improvement mindset.
• Experience with digital marketing, customer data, and technology-enabled business processes.
• Proficiency with Microsoft 365, Microsoft Project and Azure DevOps and the ability to quickly learn collaboration and work management tools.
• Customer-focused mindset with the ability to align solutions to customer needs.
• Creative thinking skills and the ability to apply them to business challenges.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*