Marketing Technology and AI Automation Specialist

Responsibilities

• Design, build, test, and maintain AI agents and Copilot-based workflows that automate marketing processes and improve operational efficiency.
• Develop agentic workflows that support campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
• Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools for marketing teams.
• Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
• Identify opportunities to eliminate repetitive manual work and redesign processes using AI, automation, and workflow technologies.
• Support marketing campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
• Collaborate with Integrated Marketing teams to build workflow solutions that improve speed-to-market and campaign consistency.
• Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
• Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
• Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks to improve searchability and effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field.
• 3-5 years of experience in marketing operations, marketing technology, automation, CRM administration, digital marketing, or related technical marketing roles.
• Experience with marketing automation platforms, CRM systems, workflow automation tools, campaign execution processes, and customer data management.
• Experience building, configuring, or supporting AI-powered workflows, copilots, agents, or automation solutions using platforms such as Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.
• Understanding of marketing campaign development, customer journeys, audience segmentation, lead management, and demand generation processes.
• Familiarity with workflow automation, API integrations, enterprise knowledge management, prompt development, and AI-enabled business processes.
• Strong technical and analytical problem-solving skills with the ability to translate business requirements into scalable automation and technology solutions.
• Ability to identify opportunities to improve efficiency, reduce manual work, and enhance marketing effectiveness through the application of AI and automation.
• Experience working across marketing, sales, IT, and data teams to support system integrations, process improvement, and user adoption.
• Strong attention to detail, process orientation, and commitment to data quality, governance, and operational excellence.

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance