Marketing Technologies Director

Responsibilities

• Technology Engineering and Product Leadership
• Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX, with clear goals, operating rhythms, and accountability for delivery.
• Own end-to-end delivery and operation of global marketing platforms, from discovery and architecture through launch, adoption, reliability, and continuous improvement.
• Set the architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
• Define the marketing technology product vision and prioritize a multi-year roadmap based on customer value, technical feasibility, business impact, risk, and platform health.
• Establish engineering standards for security, privacy, reliability, observability, scalability, and the management of technical debt.
• Lead product discovery and UX research with marketing teams globally, converting user needs into intuitive workflows and measurable product outcomes.
• Evaluate build, buy, and partner options with technical rigor, and ensure third-party platforms integrate into a coherent, maintainable architecture.
• Measurement Experimentation and Audience Activation
• Lead the measurement and experimentation function, including test design, measurement frameworks, platform capabilities, and the use of results in marketing decisions.

Requirements

• Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable. An advanced degree is preferred.
• 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams.
• Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems.
• Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms, beyond implementing or administering third-party tools.
• Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability.
• Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation.
• Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions.
• Experience with AI-powered products, machine learning platforms, or automation in production environments.
• Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions.
• Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions.

Preferred

• An advanced degree is preferred.