Veritiv Corporation

Marketing Tech Product Manager

Sandy Springs, GA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and evolve the Salesforce Marketing Cloud platform, shaping a roadmap that aligns with business goals while partnering across Digital Commerce, Marketing, Sales, IT, and other teams to prioritize features, integrations, and data-driven campaigns.

  • Platform Ownership: manage email campaigns, customer journeys, automations, templates, and reusable assets to drive consistent, personalized experiences.
  • Data & Compliance: configure data extensions, segmentation, personalization logic, and ensure tracking and regulatory compliance across CAN-SPAM, GDPR, and related standards.
  • Innovation & Testing: evaluate AI-driven features, conduct A/B/multivariate tests, and implement new marketing innovations to improve effectiveness.

Job Description

Responsibilities:
  • Serve as the primary owner and subject matter expert for Salesforce Marketing Cloud.
  • Develop and maintain the platform roadmap in alignment with business goals.
  • Partner with Digital Commerce, Marketing, Sales, IT, and other stakeholders to prioritize features, enhancements, and integrations.
  • Platform management and execution, including build and manage email campaigns, customer journeys, automations, and templates.
  • Evaluate and integrate new AI-driven features and marketing innovations.
  • Configure data extensions, segmentation, and personalization logic.
  • Set up and maintain reusable assets such as content blocks, templates, and automations.
  • Ensure proper tracking, reporting, and compliance with relevant regulations (CAN-SPAM, GDPR, etc.).
  • Conduct A/B and multivariate tests to improve campaign effectiveness.
Requirements:
  • 5-10 years of related job experience.
  • Bachelor's Degree
Benefits:
  • Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
  • Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
  • Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
  • Healthcare benefits (including medical, dental, vision, and health savings account), life, AD&D, and disability insurance, 401k, paid time off, tuition reimbursement, employee assistance program, and other fringe benefits.