MARKETING SYSTEMS SPECIALIST

Responsibilities

• Builds, tests and deploys email campaigns including drafting and editing copy, layout, links and dynamic content. Owns quality assurance of all outbound campaigns.
• Develops and conducts training for all existing and new team members in various environments, including face-to-face, phone and virtual.
• Provides support to staff members in solving problems, and serves as a system administrator for the Marketing Cloud environment, including basic configurations, users and user roles.
• Manages data with creating reports, segments, data extensions, suppression lists, imports, exports and automations.
• Builds reports and dashboards to provide visibility into marketing campaign/email results and measures effectiveness.
• Creates and maintains documentation on processes, policies, configuration and user guides.
• Supports and manages projects pertaining to the Marketing Cloud email and marketing automation solution.
• Performs other duties as assigned.

Requirements

• Bachelor's degree and two (2) years of related experience required. Work experience may NOT substitute for the education requirement.