Webinar Marketing Specialist

Responsibilities

• Build and configure live and on-demand webinar programs within ON24, including registration pages, forms, confirmation and reminder communications, event consoles, engagement tools, and follow-up assets.
• Create and update webinar landing pages using approved templates while ensuring content accuracy, branding consistency, accessibility compliance, and mobile responsiveness.
• Coordinate with speakers, producers, campaign teams, and stakeholders to manage event details, deadlines, rehearsals, and launch readiness.
• Perform end-to-end quality assurance checks on registration flows, communications, event settings, tracking links, and attendee experiences before promotion and event launch.
• Support live webinar delivery by assisting with rehearsals, speaker preparation, event monitoring, troubleshooting, and attendee engagement.
• Publish webinar recordings and on-demand experiences and complete post-event activities, including attendee exports, data validation, asset updates, and campaign handoffs.
• Maintain webinar schedules, process documentation, build checklists, and reusable templates while proactively identifying and communicating risks.
• Generate and analyze ON24 reports to summarize registration, attendance, engagement, and conversion metrics and provide recommendations for future webinar improvements.
• Collaborate with global marketing teams to ensure webinar programs align with campaign objectives and execution timelines.
• Contribute to continuous improvement of webinar operations processes, tools, and best practices.

Requirements

• 1–3 years of experience in webinar operations, digital marketing, campaign execution, or related field, including internships or equivalent hands-on experience.
• Hands-on experience building webinar programs, events, or registration experiences within ON24.
• Experience creating and testing landing pages, registration forms, and attendee communications.
• Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously.
• Exceptional attention to detail and commitment to delivering high-quality customer experiences.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and stakeholders in a global environment.
• Demonstrated problem-solving and troubleshooting capabilities.
• Relevant education, training, or equivalent professional experience in marketing, communications, business, or related discipline.

Preferred

• Experience with Marketo or a comparable marketing automation platform.
• Experience supporting live virtual events and publishing on-demand webinar content.
• Familiarity with CRM platforms and marketing data management practices.
• Knowledge of B2B marketing programs, campaign execution, and customer engagement strategies.
• Experience analyzing webinar performance metrics and providing actionable insights.
• Exposure to global marketing operations and cross-functional collaboration.

Benefits

• Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.
• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.
• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• Be part of a company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.