Marketing Growth Specialist

Responsibilities

• Drive qualified demand. Manage Google Ads and paid social budgets. Test targeting, bidding, and creative to improve lead quality, conversion rates, and return on spend.
• Turn data into decisions. Analyze website, advertising, CRM, and eCommerce data. Build dashboards and regular reports that explain results and trends and recommend next steps.
• Improve conversion across the digital experience. Design and evaluate A/B tests on product pages, landing pages, and purchase and inquiry flows. Partner with web teams to improve the website, eCommerce store, and customer portal.
• Grow organic visibility. Assess SEO performance, find keyword and content opportunities, recommend technical fixes, and measure the results.
• Nurture and retain customers. Optimize HubSpot (or comparable) automation, including nurture sequences, lead scoring, and segmentation, to drive repeat business and renewals.
• Show marketing’s revenue impact. Strengthen attribution so we know which channels drive pipeline and where to invest next.
• Run a disciplined experimentation program. Prioritize growth tests, define success measures, and turn what works into documented campaign playbooks.
• Align with sales and branches. Work with sales teams across our branch network and with content and design partners to launch campaigns and assets (landing pages, emails, ad copy, sales enablement) that match regional and industry priorities. Use competitor and market insight to shape them.

Requirements

• A bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience
• 3+ years in digital or growth marketing with proven results in paid acquisition, analytics, or conversion optimization, including hands-on Google Ads and budget management
• Working knowledge of GA4, Google Search Console, SEO fundamentals, and A/B testing, plus strong Excel or Google Sheets skills for reporting and dashboards
• Experience with HubSpot, Salesforce, Marketo, or a similar CRM or marketing automation platform
• Strong analytical and writing skills: you can turn data into clear recommendations and write copy that converts, while managing several campaigns and stakeholders at once

Preferred

• Experience in B2B, industrial, or technical services marketing, especially test and measurement, electrical products, or the Oil & Gas, Utilities, or Chemical sectors
• Experience with SQL, WordPress/WooCommerce, Looker Studio, Hotjar, CallRail, Klaviyo, or LinkedIn/YouTube advertising

Benefits

• Medical, dental, and vision insurance
• HSA with employer contribution
• Paid time off and company holidays
• 401(k) retirement plan with company matching
• Company-paid life insurance
• Supplemental insurance policies
• Training and development opportunities
• Opportunities for continued growth within JM Test Systems