Marketing Enablement & AI Adoption Specialist

Responsibilities

• Own the global Talent Marketing training and enablement program, identifying capability gaps across regional teams and turning them into targeted training plans
• Design and facilitate training sessions, workshops and demos for a global audience
• Create playbooks, templates, toolkits and self-service resources that help marketers apply best practices consistently
• Manage the TAM Hub day to day as the central home for global Talent Marketing knowledge and tools
• Own the evolution and adoption of TAMI, identifying new use cases and improving how marketers use it
• Help shape the AI and innovation roadmap: evaluate emerging tools, run practical pilots and turn manual workflows into scalable solutions
• Drive AI adoption through communications, coaching and reinforcement, and measure training effectiveness, usage and productivity to keep improving
• Serve as a backup reviewer for external talent marketing content, checking grammar, clarity, tone and brand consistency
• Build polished PowerPoint and other materials for training, leadership and global team communications
• Support resource libraries and other marketing operations work, and help transition routine tasks to dedicated Marketing Operations & Content Coordination support

Requirements

• 5+ years in marketing enablement, learning and development, employer branding, recruitment marketing, digital marketing, AI adoption or marketing operations
• Experience designing and delivering training or enablement programs for professional audiences, with strong facilitation skills and the ability to make complex topics clear
• Experience creating playbooks, guides, templates and self-service resources
• Hands-on experience applying generative AI to real marketing or business workflows, including testing new tools and helping others adopt them
• Track record of driving adoption of new tools, processes or ways of working
• Excellent writing and copyediting skills with a strong command of U.S. English, and the ability to give clear, constructive feedback on external-facing content
• Advanced PowerPoint skills and working knowledge of Canva or similar tools Strong project management skills, with the ability to balance recurring programs and emerging priorities
• Ability to communicate and facilitate across cultures, regions and levels of seniority; experience in a global, distributed or Center of Excellence environment preferred
• Bachelor's degree in Marketing, Communications, Business, Learning & Development or a related field

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year