Responsibilities

• Responsible for the strategic growth and development of Golden 1’s deposit-related product and membership growth marketing strategy and campaigns.
• Lead positioning, messaging, and value proposition development for deposit products and solutions.
• Translate customer, market, and competitive insights into actionable go-to-market plans.
• Steer the team to extract customer insights and gain an in-depth understanding of customers, segment needs and behavior to ensure that all marketing initiatives showcase our products in compelling ways. Helps the team leverage market data to establish growth and acquisition opportunities.
• Own launch strategy and execution for new deposit products, enhancements and features.
• Drive membership acquisition, deposit product adoption, engagement, and growth across the product lifecycle in partnership with the product team.
• Lead and directs a team, in developing comprehensive data-driven, personalized, automated full funnel product go-to-marketing strategies and tactical plans leveraging marketing technologies, digital tactics and traditional media.
• Partner closely with product to influence deposit roadmap decisions using market and customer insights.
• Track and monitor membership growth and closure numbers. With proactive marketing plans to drive membership growth and curb closures.
• Ensure effective cross collaboration and teamwork with all internal departments and external groups.

Requirements

• Bachelor’s Degree Marketing required
• 6+ years Product marketing or go-to-market experience in financial institutions. required
• 3+ years Or more of people management experience. Digital Marketing experience. Extensive cross collaboration skills within high matrixed organizations. required

Preferred

• Master’s Degree Business Administration preferred

Benefits

• Golden 1 Credit Union provides its employees a market-competitive and internally equitable total rewards compensation package through a variety of programs.
• These programs are designed to attract, motivate, and retain employees that drive and support the achievement of Our Mission, Vision, and Strategic Goals.
• The Credit Union is committed a total rewards philosophy built on; a comprehensive compensation package, well-being and work-life balance, career development and growth, rewards and recognition, and a commitment to Diversity, Equity and Inclusion.
• We believe in fostering a workplace where every employee is recognized, valued, and motivated to contribute their best.