Develops and executes marketing positioning, promotions, and communications to establish, enhance, or distinguish product placement within the competitive arena, and supports the local sales team with marketing material and sales collateral. Analyzes performance from marketing campaigns and activities to optimize marketing performance, drive growth, and improve ROI to achieve commercialization, profitability, business growth, and market share objectives. Serves as the internal and external advocate for the product by creating compelling messages and demonstrating the benefits and capabilities. Manages promotional agencies. May use market research, product analysis, and/or customer feedback to recognize opportunities for advancing the brand across a range of products and categories. Supports company Franchise partnership initiatives.