Marketing Strategy Senior Associate

Responsibilities

• Support the development of campaign briefs that define business objectives, key performance indicators, audience and targeting strategy, and geographic or branch footprint considerations
• Coordinate with agency and internal stakeholders in the planning and execution of paid media activity, supporting the Vice President in managing multiple workstreams simultaneously
• Monitor campaign pacing and delivery, lead in-flight optimizations, and document the rationale for changes to ensure strategic alignment
• Integrate data-driven marketing efforts into measurement plans, identifying test-and-learn opportunities that deliver on marketing objectives and contribute to the broader enterprise learning agenda
• Deliver weekly plan-versus-actual pacing and channel mix reporting, quarterly performance readouts for senior leaders, and post-campaign retrospectives that inform future plans
• Translate media performance data into clear, actionable takeaways accessible to non-technical stakeholders and senior business leaders
• Develop local media strategy, including travel to priority markets to build a tailored marketing approach in each market
• Review media documentation for accuracy, completeness, and alignment with approved strategy and budgets
• Manage invoicing to ensure billing aligns with approved business cases, and develop change controls or business cases supporting paid media campaigns

Requirements

• Formal training or certification on Marketing Strategy concepts and 5+ years applied experience
• 5 years of paid media experience at a media agency or in-house media team
• Demonstrated project management capability, including planning, execution, and delivery against timelines
• Proven ability to translate technical concepts and media performance data into presentations that can be understood by non-technical stakeholders and senior leaders
• Strong written, verbal, and presentation skills, with the ability to convey information clearly and concisely
• Excellent relationship-building and collaboration skills, with the ability to build credibility and drive desired business outcomes across diverse teams
• Solutions-oriented mindset with the ability to problem-solve and present data-driven recommendations
• Comfort operating in ambiguous environments and developing action plans based on available information
• High proficiency in Adobe Creative Suite and Microsoft Office applications
• Willingness to travel up to 25%

Preferred

• Experience in financial services or a highly regulated industry
• Experience developing or working alongside artificial intelligence-powered tools or agents
• Demonstrated ability to lead and coordinate cross-functional teams to deliver shared outcomes
• High curiosity for emerging tools, new content formats, and improved ways of working

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.