Marketing Strategy & Planning Manager

USA (Remote)

$117K/yr – $172K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the Marketing Operations and Revenue Ops function, turning business goals into scalable plans, deep-diving performance data, and leading cross‑functional initiatives to optimize the funnel and GTM measurement.

  • Translate goals into actionable roadmaps.
  • Coordinate cross‑functional programs across Marketing, Sales, Finance, Analytics.
  • Drive data-informed prioritization and funnel improvements.

Job Description

Responsibilities

  • Strategy & Planning : Translate business goals into actionable marketing strategies and scalable operational frameworks
  • Data-Driven Insights : Deep-dive into complex marketing performance data. Surface trends, identify bottlenecks, and package these findings into clear, actionable reports that support leadership in crafting the overarching performance narrative.
  • Analyze the Funnel : Diagnose opportunities to improve the marketing funnel and pipeline creation. Maintain and optimize our marketing measurement foundation. Track and analyze account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics to provide clarity on GTM performance.
  • Operational PMO : Lead day-to-day Marketing project management. Track the execution of critical cross-functional initiatives, translating high-level corporate goals into actionable project roadmaps with measurable results.
  • Cross-Functional Collaboration : Act as the strategic communication bridge between Marketing & GTM.

Requirements

  • The High Operato r: 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
  • The Cross-Functional Connector : Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics) to break down silos and drive projects to completion.
  • Analytical & Data-Driven : Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems. You don't just pull numbers; you naturally look for the story and the "why" behind the data to inform prioritization decisions.
  • Technical Fluency : Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.
  • Project Management : Excellent organizational and project management skills. You thrive in fast-paced, rapidly changing environments and can manage multiple competing priorities without losing attention to detail.

Preferred

  • Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).
  • Experience with Tableau or other BI platform.
  • Experience leading significant cross-functional initiatives with minimal oversight.

Benefits

  • health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.
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Twilio

3.7 Glassdoor

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

Founded in 2008
San Francisco, California, USA
6.6K employees (419 in marketing)
64% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$357K
Traffic Source Mix
Search
33.5%
Direct
57%
Referral
8.1%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
307 (5% of company)
Median Career Experience
12 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$614.4M
Last Raise
$378.2M
Post IPO Equity, 5 years ago

Funding History

  • Jul 2021
    Post IPO Equity • $378.2M
  • Mar 2017
    Post IPO Equity
  • Aug 2016
    Post IPO Equity

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