Responsibilities

• Lead full, large-scale cross-functional initiatives independently, managing ambiguity and contributing directly to the team's analytics roadmap and priorities
• Apply expert marketing analytics knowledge of the sales/marketing funnel and campaign hierarchies to identify new opportunities based on data-driven insights
• Drive major improvements to data quality, efficiency, and scalability by partnering closely with product and engineering teams
• Synthesize complex analytical findings into clear campaign requirements, including when navigating conflicting input from VP+ stakeholders
• Propose and execute new projects based on identified business gaps, cover team gaps, and implement process improvements
• Partner directly with business stakeholders to understand their needs and facilitate cross-functional discussions that influence data-driven strategy
• Integrate AI and agent tools into standard project workflows to drive measurable efficiency gains, and document and share best practices with the broader team
• Act as a subject matter expert, coaching and mentoring junior team members on analytical tools, campaign best practices, and communication standards

Requirements

• You have 5-7 years of experience in an analytical role
• You've mastered technical writing in PRD format, including defining "if-this-then-that" logic and edge cases with precision
• You're highly proficient in Excel/Google Sheets and proficient in Tableau Desktop or a similar data visualization tool for parsing large datasets
• You have strong data exploration and analysis skills, with the ability to derive actionable insights and guide decision-making
• You're familiar with marketing practices, KPIs, and marketing analytics
• You have experience using data storytelling tools like Google Slides or PowerPoint, with excellent written and oral communication skills
• You're detail-oriented with strong time management and prioritization skills in unstructured environments
• You take initiative in developing solutions to unstructured problems and communicating results to key stakeholders
• You have experience working across cross-functional teams and stakeholders

Preferred

• You have Salesforce experience or product knowledge
• You have marketing analytics or marketing operations experience
• You have enterprise (B2B) marketing experience

Benefits

• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.