Marketing Strategy and Operations Lead

Austin, TX (On-site)

$174K/yr – $240K/yrSenior Level10+ years expFull time

Posted 4 hrs ago

Job Summary

Lead the marketing strategy and operating system as a member of the Marketing Leadership team, guiding planning, budgeting, and cross-functional alignment with a focus on AI-enabled ways of working and high-priority bets.

  • Own annual and quarterly planning and OKRs, translating strategy into measurable outcomes across teams.
  • Drive end-to-end strategic initiatives and program management from 0 to 1 on top bets.
  • Shape cross-functional collaboration across Marketing, Sales, Product, and Finance to ensure GTM alignment.

Job Description

Responsibilities

  • Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems..
  • Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
  • Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
  • Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams.
  • Own marketing budget and headcount planning in partnership with Finance/FP&A — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership.
  • Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates and unlocking new levels of creativity, leverage, and speed.Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets.
  • Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance, ensuring GTM and system alignment.
  • Define the metrics, reporting cadences, and leadership narratives that show how marketing is progressing against business goals.

Requirements

  • 10+ years of experience in strategy, engineering, chief of staff, management consulting, or marketing/GTM operations roles, ideally within a scaled or high-growth B2B Enterprise SaaS environment.
  • An AI-native operator, fluent in applying modern AI tools to operating workflows to create leverage.Ability to lead organizational change specifically for AI, helping teams shift from "doing tasks" to "directing the meaning" of AI-generated work.
  • In depth knowledge of how Agents work and building AI Orchestration across an organization.
  • Deep understanding of B2B marketing and GTM motions, including demand generation, campaigns, field and events, lifecycle programs, and pipeline-oriented measurement.
  • Strong financial acumen and ownership of budgets, forecasts, headcount planning, and investment tradeoffs.
  • Exceptionally strong, full-stack program management skills — able to dig into the details yet roll everything up to a clear team and executive level.
  • Demonstrated ability to lead organizational and operating change, including guiding teams through transformation and the adoption of new, AI-enabled ways of working.
  • A "first principles" thinker, able to break a complex process into its parts to determine what to change, what to automate, and what must remain human. Can connect the dots across functions and processes in terms of broader business implications.
  • Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.

Benefits

  • Health & Welfare Benefits
  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
Cloudflare logo

Cloudflare

3.3 Glassdoor

Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business. Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.

Founded in 2009
San Francisco, California, USA
6.4K employees (363 in marketing)
53% recommend to a friend
53% CEO approval

Salaries

Posted range

$174K/yr – $240K/yr

Taken straight from the job posting.

The middle of this range ($207K) is 83% above the median base salary for Marketing Operations Lead roles in the United States ($113K).

Marketing Operations Lead median pay in the United States

$115K/yr

Most pay falls between $83K and $165K. Based on 21 salaries.

See all Cloudflare salaries

Funding

Total Funding
$2.3B
Last Raise
$1.8B
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $1.8B
  • Mar 2019
    Series E • $150M
  • Aug 2017
    Secondary Market

Traffic Signals

Monthly Visitors
32.9M
Monthly Google Ads Budget
$429.7K
Traffic Source Mix
Search
29.4%
Direct
63.9%
Referral
5.8%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~6.4K
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Marketing Strategy and Operations Lead

Cloudflare · Austin, TX · On-site