Responsibilities

Role Overview You will manage the company's brand across every channel, run the CEO's personal brand, oversee paid and organic growth, and own the creative strategy end to end. Every piece of content that goes out, every ad that runs, every angle that we test — that is your domain. You will work directly with the owners and be held to a high standard. In return, you get full creative ownership, direct access to leadership, and compensation tied to your performance.

• YouTube (Long-form + Shorts)
• Instagram (Reels, Stories, Feed)
• Facebook (Video, Stories, Feed)
• TikTok
• LinkedIn
• SKOOL Community
• Brand Strategy and Identity — Build and own the brand guide: visual identity, voice, tone, messaging, and positioning. Ensure everything we put out represents Limitless at the highest standard.
• CEO Personal Brand Management — Own and execute Gill's social media presence across all platforms. Build authority, amplify thought leadership, and position him as the top voice in the agency coaching space.
• Social Media Management — Manage all Limitless Agency channels: Instagram, YouTube, Facebook, TikTok, LinkedIn, and any new platforms we expand into. Drive consistent posting, grow audiences, and increase engagement.
• Paid Media and Acquisition Strategy — Lead paid advertising strategy and media buying on Facebook, Instagram, and YouTube. Develop creative angles, test audiences, and optimize funnels to drive qualified leads and booked calls.

Requirements

• 3 to 5+ years of experience in branding, social media marketing, and marketing management with a proven track record of real results
• Deep understanding of brand strategy — you know how to build a brand from the inside out and protect brand equity at every touchpoint
• Expert-level copywriting skills in direct response, offer positioning, and sales-focused messaging
• Hands-on paid media and media buying experience on Facebook/Instagram and YouTube — you understand CPL, ROAS, creative testing, and funnel optimization
• Proven organic lead generation experience — you have built and scaled organic social presence that actually drives pipeline, not vanity metrics
• Creative strategist mindset — you can develop full campaign concepts from scratch including hooks, angles, scripts, and visual direction
• Multi-platform social media mastery across Instagram, YouTube, Facebook, TikTok, and LinkedIn
• Video content and post-production direction experience — you can give clear creative direction on editing, hooks, pacing, and visual quality
• Analytics and data literacy — you make decisions based on data and can translate numbers into actionable strategy

Preferred

• GoHighLevel (GHL) experience is a strong plus
• Experience in the high-ticket B2B, coaching, or consulting space is a significant advantage

Benefits

• Health - Vision, dental, medical