Responsibilities

• Define marketing approaches for complex initiatives aligned to line ‑ of ‑ business priorities
• Lead development of integrated go ‑ to ‑ market plans across channels and stakeholders
• Synthesize market, consumer, and performance data to inform strategic direction
• Influence planning and prioritization discussions through clear analysis and recommendations
• Guide cross ‑ functional teams on execution approach for high ‑ impact initiatives
• Distill complex problems to solve, connect strategic insights, and craft resolutions that align with strategic growth targets
• Create communication materials through PowerPoint to visualize depict the story and influence decisions
• Work closely with Senior Director and Senior Principal leaders on team for direction on large scale, complex projects
• Influence Senior Director and Senior Principals to challenge thinking and drive the direction of the strategy based on insights
• May be asked to present to Directors and Vice Presidents when appropriate and attend meetings on behalf of the Senior Director, Growth and Integrated Marketing

Requirements

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree; master's degree in business administration or related field preferred
• Requires at least 10 years of prior relevant experience
• Requires significant experience working for a health insurance company with a strong working knowledge of Medicare and Medi-Cal Marketing
• Requires demonstrated experience building and executing on marketing strategies and plans
• Must be an effective storyteller and know how to create impactful presentations for executive and sales leadership
• Must have strong influence and communication skills and be able to work across Brand and Marketing to capture plan details, goals and results
• Must be highly detail oriented, very organized and a strong self-starter

Preferred

• master's degree in business administration or related field preferred